
Today we’re going to point out Instagram’s engagement rate – that renowned statistic so debated since Instagram announced the change. We have set to clarify how it’s calculated, but additionally what it means for you.
Instagram’s engagement formula helps you understand and analyze the impact
of your publications on your community. The goal: to enhance it by staying true to it.
In the U.S.A., the engagement rate of Instagram is between 1 and 2. This might not seem to be much, however in Spain, for instance, it’s between 2 and 3. The difference isn’t very massive.
An engagement rate is typically between 0 and 100%,
however, some accounts with a lower range of followers have a better rate – after many studies, it’s been shown that the larger
the influencer community, the lower the engagement.
Calculating the performance of an account is the latest focus in
influencer marketing. There
are various effective
tools accessible to
differentiate between real and
fake followers. In fact, more and more brands are turning to micro influencers for this
reason. The quantity of
followers is no longer the main criterion; the search for quality is favored.
Although the standards of selection changes
from one brand or
agency to another generally, a rate of over 1 chronicles is ok, whereas a
rate of over 2 is in the above average.