Facebook is definitely the king of all social networking sites, and like a virtual New York, if you can make it there, you can make it anywhere! One of the key measures of Facebook success is the number of likes you get on your page, posts and status updates. But these likes can be obscure – so staggering them in requires some strategizing.
Whether you’re just trying to get more likes on your personal statuses, or attempting to promote your business online, this handy guide will help you to successfully navigate the finicky world of Facebook likes.
• Post regularly, but not too regularly. Posting regularly increases your visibility on people’s timelines, making it less possible for your posts to be overlooked or skimmed over. If you can become known for posting interesting and funny status updates, photos and videos, people will be more likely to stop and take notice when your name appears on their feed. The more people who actually pay attention to what you’re posting, the more people who’ll be inclined to like each post.
• Post more photos and videos. People are very visually-oriented, so photos and videos are more likely to capture people’s attention than wordy status updates. It only takes about half a second for a person to take in a picture, so it requires very little effort, and they can respond to it almost instantly.
Interesting or funny videos are also a great way to get likes, but you may need to include a comment which attract people to watch the video in the first place, something enigmatic and intriguing like “This video is so funny I snorted milk through my nose” or “I can’t believe this video is for real…needs to be seen to be believed!”
• Keep it short and sweet. People are lazy. And impatient. They want to be entertained and they want it now. Therefore, long-winded or wordy status updates are more likely to be given a cursory glance, and then quickly scrolled past.
Remember that Facebook is not a blog – people don’t want a summary of your day, a description of what you ate for breakfast or a lengthy opinion piece on the latest episode of Breaking Bad. They want short, amusing stories or concise updates on cool, interesting things you’ve seen or done. So give the people what they want.
• Ask interactive questions. Another great way to get more facebook likes is to be interactive with your Facebook friends, by asking engaging questions and requesting other people’s opinions. You can also ask for other people’s help or recommendations – people like to be the ones to give the best or most interesting answer.
• Like other people’s posts. Sometimes you just need to establish a mutual “liking” relationship with another person, especially if you’re not particularly close to them in real life. Even if someone enjoys or appreciates something you posted, they may hold back from liking it because they’re afraid of seeming weird when you don’t know each other well.
In this scenario, you should be the one to break the ice by liking one of their posts first. This way they’ll feel more comfortable, or maybe even obliged, to like yours back. It’s a win-win situation!
• Be funny. Okay, so this can be hard advice to put into practice, especially if humor isn’t your strong suit. But as mentioned before, people go on Facebook to be entertained, so if you can post something that makes someone laugh, or even smile, you will be handsomely rewarded with likes.
• Avoid posts that appear attention or sympathy seeking. In general, people don’t like Facebook posts which are solely intended to attract attention or garner sympathy. If you post those kinds of status updates, you’re more likely to get and a disgruntled “fuss!” and a roll of the eyes than a large collection of likes.
Posts that fall into this category include those that are self-congratulatory (“OMG, can’t believe I got signed with a modeling agency/ got the top exam score in my class/ got asked on a date by the hot guy/girl at Starbucks!), overly self-deprecating (“Just ate an entire packet of cookies – No wonder I’m so fat”) or ANY pictures of you staring moodily/pouting/winking at the camera that you clearly took of yourself.
• Post at strategic times of day. Pay attention to your own Facebook habits and keep an eye on chat to see whose online and when. Then use this information to figure out the best times of day to post a status, so you can maximize the number of potential likes. Generally speaking, people are more likely to check their Facebook first thing in the morning and later on in the evening, after school or at work. Therefore you should time your posts to coincide with such periods of high activity.
• Cheat. So there are a few sneaky tricks you can try if you’re really desperate for likes. One of the most popular is to post a status that says “Like for a number”. Then you will proceed to send anyone who likes the status a random number via private message. Once that’s done, you will start commenting beneath your previous status, stating each number and giving a short description of the person that number was assigned to.
• Ask your friends and family. If you’re trying to get a new page off the ground, the first thing you should do is invite all of your current Facebook friends to like the page. As admin, Facebook will give you the option to do this directly from the page.
Make sure to include a comment where you ask people politely if they wouldn’t mind supporting your new business and liking the page – people will respond more positively if you’re nice.
You could also encourage them to invite their own friends to like the page – even if only a couple of people actually do; it will increase the page’s publicity exponentially.
• Post interesting and attractive content. One of the most important ways you can encourage new fans and maintain your existing ones is to post interesting, informative and interactive content on a consistent basis. Try to post things that people will want to share with their friends, such as photos, videos, contests and relevant articles.
• Offer incentives. Offer an incentive for people to like your page, such as a special offer, coupon, or something creative. Make this offer exclusive to fans of your page, so people will have to like it in order to reap the rewards. This can be very effective and if the incentive is good, people will share it with their friends and families.
• Contact admins of related Facebook groups. Facebook groups can have a large influence and can share your page with many Facebook users. Groups have the power to send out e-mail alerts to followers, whereas fan pages can only send a notification through Facebook.
Try to entice the Group’s admin(s) to share your page by providing good and relevant content and offer to promote their group on your page in exchange. A Facebook group won’t want to send out spam to its followers, so make sure your page is related and that the relationship will be mutually beneficial.
• Poach fans from related pages. This step is a little sneaky when focusing on competitors, but in the cut-throat world of business promotion, is completely fair game. Say that you notice the page of a big brand or business is constantly getting comments from their fans asking for help or advice about their products, but no one ever responds to these queries. If you run a similar type of business, you can swoop in and answer any questions and then post a link to your own page, encouraging their fans to come to you instead. You can also offer a better discount on one of your products if they join your page.
• Install a Facebook “Like Box” on your website. It’s really simple to add a Facebook “Like Box” to your business’s home page, which makes it easy for your website visitors to like your Facebook page without having to leave the website or go to the effort of searching for you on Facebook themselves. This is a good move as chances are that if a person is on your website, they are already familiar with your service or product and will be more inclined to like you on Facebook.
• Run a “fans only” contest. This is a contest that only people who like your page can enter. The prize can be anything from an in-depth feature to one of your products. The bigger the prize, the more likely people will be to like your page and enter the contest. They might also be inclined to share the contest with friends, encouraging even more people to like your page.
• Post job openings on your Facebook page. If you have any positions opening up in your company or business, think about posting that information on your Facebook page, along with a short job description and details on how to apply. This will encourage people to share the post with other job seekers and keep them coming back to your page for more updates.
• Encourage likes in the real world. Sometimes just letting real-life people know that your business is on Facebook is enough to drive the number of page likes upward. If your business is hosting or taking part in an event, why not take a photographer along to take pictures of those in attendance. Then let them know that can easily view the pictures just by liking your business’s Facebook page! You can also hand out flyers and business cards with the call to “Get Like on Facebook!” printed clearly.
• Run a well-targeted Facebook ad. For a fee, Facebook will promote your page to its users; giving you access to people you never would have reached otherwise. Make sure to use Facebook Insights to track your demographics so your ads are well-targeted at the correct audience, this will ensure that you get the most bang for your buck. You should also try to make the image and the wording of your advertisement relevant to current trends in your industry.
• Buy Facebook likes. Buying Facebook likes is a proven method of increasing the number of people who check out your page. This also increases your page’s search engine ranking. Buying likes right at the beginning, just after you’ve set up your page, is good because it attracts real likes from people. It’s the flock mentality – people will like what they see other people liking!
Be aware that buying likes is a good method of getting your page up and running, but you won’t be truly successful until real people start liking it. You will still need to engage with your customers in the comments and tell people about your business to have a really successful page.
• Promote your Facebook page in real life. There are many ways you can promote your Facebook page in real life. More often people notice about your Facebook page in real life, the chances of them visiting and liking your Facebook page increases.